On May 4th 2006, Rethink launched the fifth annual Fashion Targets Breast Cancer campaign in Canada. Rethink Breast Cancer and ROOTS were overwhelmed with the fabulous success of the campaign. However, your continued support is necessary as breast cancer has not been eradicated.

You can help by wearing the T-shirt and pins to remind the women around you how important early detection is. All T-shirts sold will help fund Rethink Breast Cancer's research and awareness programs.

This year's hot target tee in red and orange is still available at select Roots stores across Canada. In addition to the target t-shirt, style conscious Canadians can now show their support in a variety of branded apparel. Roots and Rethink Breast Cancer have stylish fresh white tank tops and caps, and have added black tees to the mix. Click here to view this year's FTBC product line.

Be sure to purchase your internationally recognized Fashion Targets Breast Cancer® T-shirt and lapel pin - they just might be the most important pieces you'll ever own!

For more information, visit www.fashiontargetsbreastcancer.org.

Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The CFDA Foundation, through FTBC, is committed to providing meaningful assistance to women with breast cancer and their families, friends and other supporters by rallying designers, models, retailers, and other creative energies within the fashion industry.