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Thursday, July 27, 2006
 

auj Collections Fashion Show

www.aujcollections.com

DATE Jul 27, 2006
START 7:00 am To 2:00 am
LOCATION THE SOCIAL

SAVING THE WORLD IN STYLE TORONTO

auj Collections, a fashion label which attracts a trend-forward young demographic, will be converting one Queen West bar into a 1920’s-styled study with turn of-the-century literature, leather-bound chairs and brandy warming by the fire…all in the name of Saving the World in Style.

aujCollections, sews social responsibility right into the lining of their clothes, and will be launching its country-club prepster line of cashmere-detailed tees. Each tee has an access code which allows customers to go to www.aujcollections.com and get connected with a mentor, who helps them do something to better their world.

Started one year ago, aujCollection’s founders Aaron, 20, and Dev Aujla, 22, have already inspired projects as diverse as water purification in East Africa and photo documentaries of homeless in Vancouver.

The SOCIAL: 1100 Queen St. West

This is an event that W4W Toronto fully supports!
 
Comments:
What an innovative fashion show. Can we say socially responsible? It was great finally meeting you guys as well! Can't wait for the next soirée!
 
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